The Celsius Energy Drink range sit right in the bustling market of energy drinks, in the world, Celsius has carved out a niche for itself that has propelled it to remarkable success and turned up the heat for other established brands in Australia with an initial exclusive start point of being stocked in 7-Eleven nation wide. With a valuation that soared past the $1 billion mark, Celsius has outpaced the growth of most in the energy category by tenfold. But what is it about this particular brand that has captured the attention of consumers worldwide and now in Australia? 

Let’s explore the key selling points for you today that have made Celsius not just another energy drink, but a lifestyle choice for many here and overseas.